🛒 The short version: PawGuide UK uses affiliate links. If you click one and buy something, we may earn a small commission — at no extra cost to you. Our recommendations are never influenced by commission rates. We only recommend products and services we genuinely believe are good.
What is affiliate marketing?
Affiliate marketing is a way for websites to earn a small commission by referring visitors to products or services. When you click an affiliate link on PawGuide UK and make a purchase, the retailer pays us a percentage of the sale. You pay exactly the same price you would pay if you went directly to the retailer — the commission comes from the retailer's margin, not from you.
Affiliate income helps us keep PawGuide UK free and allows us to spend time researching and writing guides. Without it, the site wouldn't exist.
Programmes we participate in
Amazon Associates
PawGuide UK is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. Our Amazon store ID is pawguideuk21-21. Amazon affiliate links appear on our food and product review pages.
Awin
We are members of Awin, an affiliate network whose publishers include pet insurance providers and pet product retailers. Affiliate links to insurers such as Everypaw appear on our insurance guide pages. When you click through and purchase a policy, we may receive a commission.
📋 If we join additional affiliate programmes in future, we will update this page to reflect them.
How we identify affiliate links
Affiliate links on PawGuide UK are labelled with rel="nofollow" in the HTML as required by search engine guidelines. On the page itself, our sidebar and article footers include an affiliate notice making clear that some links may earn us a commission.
We do not hide or disguise affiliate links. If you are ever unsure whether a link is an affiliate link, assume that it may be.
Our editorial promise
Our rankings and recommendations are based entirely on the quality of the product or service. Commission rates play no part in whether something is featured on PawGuide UK or where it ranks.
- We do not accept payment from brands to be featured or ranked higher
- We do not write positive reviews in exchange for free products
- If a product is poor, we say so — regardless of whether we have an affiliate link for it
- We sometimes link to products with no affiliate link at all, because they are the best option for the reader
This is consistent with our obligations under the UK's Consumer Protection from Unfair Trading Regulations 2008 and the ASA's guidance on affiliate marketing, which require that commercial relationships are disclosed clearly.
Insurance recommendations
PawGuide UK is not authorised or regulated by the Financial Conduct Authority (FCA). Our insurance guides are for informational purposes only and do not constitute financial advice. We compare policies based on publicly available information and our own research. Always read a policy's full terms and conditions before purchasing, and consider seeking independent advice if you are unsure which cover is right for you.
Questions?
If you have any questions about our affiliate relationships or how we make money, please get in touch. We are happy to be transparent about how the site works.